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A NOTE FROM THE FOUNDER
The Wellness Revolution: ANU™
Born into a family of doctors, I was immersed in the transformative power of healing. Though I once considered a path in naturopathic medicine at Bastyr University, I chose a different direction studying American Ethnic Studies and Communications at the University of Washington. This led to 20 years in tech, automation, and AI. But in 2025, I realized the future lies not in more technology, but in reconnecting with our humanity through wellness and intentional living.
As an underground DJ since 1996, I've witnessed a cultural shift: younger generations are moving away from alcohol, seeking clarity through adaptogens and nootropics. This sparked the creation of ANU™ a drink designed to elevate your energy, clarity, and connection, without compromise.
ANU™ is about more than just a beverage it's a movement to redefine celebration and well-being, empowering you to stay present, energized, and balanced in every moment.
Let’s reshape how we celebrate, connect, and thrive.
Ascend Naturally™,
S.D. Lee
Founder, ANU™
ANUdrink4u@gmail.com
Instagram @drinkANU
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BRAND AND LOGO ORIGINS: THE ANU™ IDENTITY
The ANU™ logo, short for Adaptogens and Nootropics, is an artfully crafted symbol of vitality, balance, and refinement.
At its heart, "ANU™" evokes the brand’s mission to elevate mental clarity, well-being, and natural harmony. Encircling it are six stars, representing guidance, aspiration, and the pursuit of excellence. Radiating sun rays capture the essence of growth, energy, and the natural synergy behind ANU™’s benefits.
Additional circular and star motifs emphasize unity and balance, reflecting ANU™’s holistic philosophy. Together, these elements create a tranquil yet striking emblem that marries sophistication with purpose.
Rooted in Hawaiian ｡･:*˚:✧｡ culture, ANU™ embodies coolness, freshness, and the gentle breeze. A poetic nod to nature’s serene beauty. This meaning resonates with the drink’s essence, offering calm, clarity, and renewal with every sip.
The logo’s color palette of gold, green, and white further enhances ANU™’s story. Gold exudes excellence and transformative energy, green symbolizes growth and wellness, and white signifies purity and clarity. Combined, these colors create an elegant aesthetic that reflects the brand’s dedication to fostering balance and vitality for mind, body, and soul.
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